Pure Worst Sweater Wednesday

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Ah, pure!

Whether or not you’re from Michigan, I’m pretty certain you’ve seen or heard a Pure Michigan campaign ad. Yes, Michigan is wonderful. We especially love living in northern Michigan; it’s full of natural beauty, great restaurants, thriving wineries, fun festivals, an abundance of outdoor activities, and the list goes on.

Michigan isn’t the only place in the world using “pure” to lure tourists. Check out New Zealand’s use of “pure”:

Pure, New Zealand, 100% Pure, Pure Michigan, Michigan, Baabaazuzu, Traverse City, Lake Leelanau, Recycled Wool, Upcycled Wool, Eco-Fashion, Wool, Green-Fashion

And today’s Worst Sweater Wednesday is purely amazing…or should we say 100% purely amazing:

 New Zealand, 100% Pure, Pure, Baabaazuzu, Kiwis, Pure Michigan